AGENTS · MARKETING
The Marketing Agent.
Lead qualification, campaign drafting, content engine staffing, and inbound triage against a CRM you already own. Used in production by the ShepHertz marketing team to generate the AgentAnywhere pipeline. Designed for marketing operations, not for marketing science fiction.
What it does, what it doesn't.
The Marketing Agent operates inside your existing CRM and marketing automation stack. It qualifies inbound leads against criteria your team owns, drafts campaign assets against approved language, staffs the content engine with structured drafts for human edit, and triages inbound enquiries against your routing rules.
It does not replace your marketers. It does not write the strategy. It does not author public-facing copy without a named human reviewer. It does not choose which campaigns to run.
What it removes is the work that the marketing operations team is currently doing by hand at 11pm on Sunday — the routine, the structured, the reviewable.
Capabilities.
Lead qualification
Run inbound leads against criteria your team defines. Route to SDR queues, marketing nurtures, or do-not-pursue with a structured rationale on every record.
Campaign drafting
Generate first-pass campaign drafts against approved language and brand voice. The marketer signs the draft; the agent doesn't.
Content engine staffing
Produce structured drafts of blog posts, social copy, and product announcements against a brief. Humans edit and ship.
Inbound triage
Read inbound contact forms, classify intent, attach context, route to the right team queue. Reply only when policy permits.
Reference deployment: ShepHertz marketing.
Our own marketing team runs the Marketing Agent in production. The pipeline you would generate for a customer pilot is the same pipeline our team uses to drive the agentanywhere.ai funnel.
Every claim we make about this agent in production is one we make as a customer first. When the agent has a behavior we don't trust at ShepHertz, we don't ship it — we fix it.
Pilot the Marketing Agent.
Six to ten weeks. Your CRM, your marketing automation, your sovereign environment. Pilot ends with one named workflow under your governance.